01
What to include in a newsletter planner
A newsletter planner should make the next send obvious, so you are not choosing a topic and a goal from scratch each time. Include:
- Audience or segment
- Send date
- Main topic
- Supporting links
- Primary call to action
- Subject line ideas
- Assets needed
- Post-send notes
02
How to use a newsletter planner
Decide what the reader should learn, feel or do before writing. Build a few recurring content categories so every send does not require a brand-new format.
03
How to make a newsletter planner more useful
After each send, add one short note about what worked and what you would change next time.
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Before you print or plan.
Can a newsletter planner work for Substack or ConvertKit?
Yes. The planning structure is platform-agnostic and can be used with most email and newsletter tools.
